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Continuing our series of the Top 4 Salesforce Features to Know and Use in 2018, Salesforce has released a new analytics platform: Einstein. The Einstein platform represents the full spectrum of artificial intelligence (AI) made available for CRM data and management. This includes everything from pattern recognition to predictive capabilities.
Salesforce Einstein is replacing and rebranding several previous Salesforce analytics features, including Wave. Like previous analytics features, it helps the user create actionable insights from the data that Salesforce helps you collect: data on your customers, leads, opportunities, and partners. With Einstein, these insights now have the predictive power of AI and machine learning.
Salesforce is good at capturing data, but what are you actually doing with that data?
For customers: Einstein Discovery finds patterns for you, and can predict the likelihood of a lead conversion, with a detailed breakdown of how that likelihood was reached. The user can also bring third-party data into Einstein and blend it with Salesforce data, so you can use Einstein to accelerate insights about your organization or industry.
Best of all, Einstein Analytics’ features require very little coding or knowledge of data science, so you don’t have to be a computer or data scientist to explore the insights. The Einstein interface uses clicks, not code, so it can be used by ordinary business users, bringing the power of data science and machine learning to the customer relationship management work the user does every day.
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